In order to communicate effectively, you have to know your audience. During this two-hour session, you will utilize character- and audience-building exercises borrowed from the literary world to create a cast of fictitious client profiles-complete with names, ages, professions, and personal motivations-that you can speak to in your future communications.
Using narrative technique as a guide, you will also write the origin story of your company, providing you a template to use for future product launches, department expansions, and client acquisition. Choosing the right frame, details, and narrative structure will allow you to make the kinds of meaningful, lasting, and intimate connections that all businesses need. Open to the public, and all Alloy 26 members. Register here: http://spaces.nexudus.com/Tracking/Newsletter/Click?sid=367286923&suid=34df1abe-fde0-488b-b237-aee2556d43de&nid=560956398&nuid=999ef743-6f01-49ae-8c12-3a458e7b6c4a&url=https://www.eventbrite.com/e/writing-your-brand-workshop-finding-the-right-words-for-your-business-tickets-43412481902