• Audience at Alloy: Building Content That Has Value Beyond Likes, Comments, and Clicks


    Join us this Thursday, November 30th, for the second installment of the new series, Audience at Alloy. This week will feature Steve Radick, an original Pittsburgher, and the VP Director of PR at Brunner, one of the top independent agencies in the nation and is currently the president of the Pittsburgh chapter of the Public Relations Society of America (PRSA). Recently, he was behind the PR Efforts of the 2017 84 Lumber Super Bowl Commercial, “The Journey Begins”, which was ranked the #1 Super Bowl Commercial by AdWeek. Before joining Brunner in 2014, Steve had led the Public Relations team at Cramer-Krasselt in Chicago, and prior to that, he created and led the social media strategy for Booz Allen Hamilton. Over the course of his work, Steve has worked for an assortment of clients including 84 Lumber, Huffy, Compact Power Equipment Rental, Maui Jim, Porsche, and Heinz.

    Steve has been the author of the blog “Social Media Strategery” for the past nine years. In addition, his writing has appeared in GovLoop, PRWeek, PRDaily, and Entrepreneur Magazine. His writing has also been included in books such as THINK Public Relations as well as Global Content Marketing. Steve has also spoken at many events in the past sponsored by PRSA and the International Association of Business Communication (IABC) as well as others.

    Outside of work, Steve is a die-hard Steelers, Penguins and Pirates fan and has three daughters.

    On Thursday, Steve will teach attendees:

    • Bring together tools, people, and stories to create compelling branded content
    • Learn how to get everyone in your organization on board with a content strategy that delivers value well beyond the conversion funnel
    • Start making content that builds your brand and delights your customers


    There will be time after to speak with Steve yourself! You can use this time to get answers and ideas from him on your own content marketing.

    This event is completely FREE, but please let us know you’re attending by registering here: https://www.eventbrite.com/e/audience-at-alloy-26-tickets-40112023141?aff=efbeventtix.

    To see some of Steve’s work and learn more about him, check out his blog, Social Media Strategery.

    During and after the event share your photos and comments with us on Facebook, Twitter, and Instagram!